Dubai, UAE – Landmark Leisure, in collaboration with Emirates Red Crescent and the Islamic Affairs & Charitable Activities Department (IACAD), has announced the return of its popular ‘Share a Toy’ initiative for Ramadan 2025. Encouraging residents to donate pre-loved toys in good condition, the campaign aims to foster generosity and kindness among children, while bringing joy to underprivileged children across the UAE.
Families can participate by dropping toys at designated collection boxes at participating Landmark Leisure locations. In appreciation, children donating toys will receive a reward, enjoying a fun-filled day at various entertainment venues, including Big Rides and video games.
Landmark Leisure CEO Silvio Liedtke emphasized the importance of teaching empathy and kindness to children early, highlighting the initiative’s remarkable success, with over 20,000 toys donated in the past three years.
Landmark Leisure, part of Landmark Group, operates 40 entertainment centres in the GCC and 36 in India.
Report by Al Madassar News Agency, Dubai.
